Creativity has been part of my life for as long as I can remember. Long before I led campaigns or built design systems, I was collecting vintage signs, studying the quirks of hand lettering, and getting paint and ink on my hands. That love of authentic craft still shapes how I work as a creative director. I believe the strongest brands aren't the most polished ones; they're the ones where you can feel the care and the people behind the work.

I earned my BFA in Visual Communication Design from the Hartford Art School and have spent the past two decades working at the intersection of art direction and business, across digital marketplaces, retail packaging, surface design, and branding. I've spent much of my career helping mission-driven marketplaces, retail brands, and small businesses find their voice and grow. That work has ranged from building brand identities and telling the stories of maker communities to managing large-scale print production and multi-channel campaigns. I've also made and sold my own work at local markets, which keeps me grounded in what it takes to earn a customer's trust.

Today, I partner with businesses and creative teams to turn big-picture goals into brands that feel cohesive, genuine, and built to grow, without losing the human touch that makes them worth caring about.