goimagine
A mission-driven platform redefining e-commerce by putting people first, supporting independent artisans while donating a portion of every transaction to helping children in need. It’s where creativity meets conscious consumerism.
Sitewide Brand Direction
Led the development of a unified visual language across the Goimagine platform, from homepage and marketplace curation to community spotlights. Developed moodboards, visual standards, and templates to ensure brand consistency.
Marketing
Directed campaigns across web, email, and social, aligning all visuals with Goimagine’s artisan-first ethos. Worked closely with the team to build storytelling frameworks and campaign calendars.
Social Media & Community
Directed the visual and storytelling strategy across Goimagine’s social media and community platforms. Created campaigns that celebrated artisans, reinforced brand values, and fostered connection. Developed modular templates, curated content themes, and directed visuals for Instagram, Facebook, and community features on the site.
Party Impressions
Strategic CPG line expansion for Amscan, targeting untapped retail channels beyond traditional party stores through white-label partnerships and grocery placement.
Flatlay Shots & Mockup
Curated tablescape compositions showcasing product integration and styling across diverse party themes, demonstrating versatility and visual merchandising potential for retail environments
Point of Purchase Displays
Strategic retail display concepts designed to maximize product visibility and drive impulse purchases, optimized for grocery and white-label channel placement.
Catalogs
Curated product portfolios with strategic layout design, featuring comprehensive product collections and integrated POP display presentations to support sales teams and retail partners across channel distribution.